We led this student initiative marketing campaign with a creative fresh rebrand and updated marketing materials aimed at DC’s public and charter schools. We created collateral across all 8 Wards and focused on target audiences: elementary, middle, and high school students. The marketing materials were very well received by DC CAN’s corporate and academic partners. We created a marketing series for DC CAN which included: Logo Identity (DC CAN logo), leaflets, annual reports, booklets, one sheeter, identity style guides, industry booklets, step & repeats, retractable banners, rocket books, photography, and staff consultations.