Freddie Mac: All For Home Campaign

Connecting You to the Reimagined Mortgage Market, while helping businesses thrive all along the housing value chain. We were tasked to design and conceptualize Freddie Mac’s new suite of branding materials for their Home For All initiative. We were tasked as a subcontractor to the prime (our client) to help unify Freddie Mac’s existing suite of materials so they could use it to engage their next level targeted re-imagined markets, which is focused mainly on millennials, and their growing stake in radically shaping the future of home ownership. I worked very closely with the CEO and his VP to scope, identify & create marketing materials that would both educate and empower Freddie Mac’s target audiences of 30 something+ millennials. We held in person brain storming sessions, client phone/training calls with the Freddie Mac team, to educate them on how optimize the suite of deliverables. Freddie Mac was very pleased with the results the prime contractor delivered. We positioned the prime contractor (our client) to be able to deliver exceptionally on the engagement from a creative lens. The prime was very happy with our results, professionalism and expertise, as we demonstrated during the entire length of the 8 month long campaign. We helped create new branding materials that would both educate and empower Freddie Mac’s target audiences of 30 something+ millennials focused mainly on shaping the future of home ownership.